Hawkers was born in internet with the intention of revolutionizing the sunglass industry with an obvious proposal: brand and quality glasses, at a fair price. In only four years, it is already the third best-selling sunglass brand worldwide regarding number of articles, and it it is also considered as one of the best valued spanish fashion brands. The company provides job for 260 workers, and their offices are positionated in Barcelona, Hong Kong, Mexico City, Los Angeles and Elche. Hawkers uses a digital marketing strategy in order to optimize their promotions, and it is already beeing studied by tech giants such as: Facebook, Instagram and Twitter. Morover, it is one of the firsts companies to use the most innovative tools of these platforms.

Nowadays since they are already leading the online sales, they are taking a chance at the offline commerce.