Volcom is a brand that represents the fresh and trendy lifestyle of the creative culture among the youth. The company is based on values such as freedom, innovation and experimentation, and also claims for the rupture with the established traditions. The avant-garde focus of Volcom regarding fashion and image has made a difference within the action sport industry.
Its goal is to create clothes for those who share their passion for sports, art, music, cinema, skateboarding, surfing and snowboarding. One of their priorities is to support athletes, artists and musicians giving the needed means to make this creative spirits gather together and express themselves collectively.